New York–based Creative Director, shaping brands through design, strategy, and visual storytelling.

New York–based Creative Director, shaping brands through design, strategy, and visual storytelling.

Hi there,
I’m Anum Tariq

I’m a New York–based Creative Director with 15+ years of experience building thoughtful, design-forward brands across lifestyle and home. I believe in design that connects, teams that collaborate, and storytelling that makes people feel something.

Currently, I lead brand and design at Pattern Brands as VP of Creative, overseeing a portfolio of seven home goods brands. Previously, I co-founded Ansel & Ivy, where I owned creative direction from the ground up. Over the years, I’ve also worked as a fashion illustrator, prop stylist, and art director—always drawn to ideas that balance clarity, beauty, and emotional resonance. Whether I’m reimagining a brand identity or directing a shoot, I aim to create work that feels intentional, intuitive, and impactful.

Services

Brand Strategy

Creative Direction

Visual Identity

Art Direction

Campaign Development

Packaging Design

Digital Design / UX/UI

Content Creation

Creative Consulting