Creative Director & Brand Leader

I lead creative and brand for design-driven consumer companies, shaping how they look, feel, and grow.

My work spans product, packaging, e-commerce, and campaigns; bringing together creative vision, storytelling, and business strategy.

Selected Work

What I Do

Brand & Creative Direction

  • Brand positioning and narrative development

  • Creative direction and alignment

  • Cross-functional partnership

  • Team structure and creative operations

Campaigns & Content

  • Campaign concepting and development

  • Art direction across photo, video, and content

  • Production oversight from concept through execution

  • Paid and performance creative direction

Design Systems & Experience

  • Visual identity systems and evolution

  • Product and packaging direction

  • Retail and environmental design

  • Digital experience and UX collaboration

case studies