YIELD: The ritual of scent

As Creative Director, I led the redesign of YIELD’s candle packaging—refining the visual identity to feel more elevated, expressive, and aligned with the brand’s broader design language. The new packaging features a black foil-stamped logo for quiet impact, while each scent is distinguished through a nuanced color system: subtle accents on the label and bold, coordinating box lids that bring individuality to each candle. We also updated the vessel to echo YIELD’s signature glassware—creating a seamless connection across the product line. Designed to be both elevated and adaptable, the new system complements a range of interiors and enhances the unboxing experience with tactile, intentional detail.