Miracle Made: Cooler sleep, scientifically designed

I led product development and creative direction for the Miracle Made Cooling Comforter—a breakthrough innovation engineered for hot sleepers. With antimicrobial silver ion technology and a Q-max score of 0.4+, the comforter was built for performance and needed to convey both scientific credibility and emotional relevance. We anchored the launch around real-life pain points—like night sweats, pregnancy heat, and hot flashes—while translating technical materials into clear, benefit-driven storytelling. From naming and fabric refinement to the landing page and campaign creative, I shaped a direct-response experience designed to convert.