Ansel & Ivy: Potted houseplants made easy

Ansel & Ivy was a direct-to-consumer brand delivering healthy, design-forward houseplants to doorsteps nationwide—complete with care instructions that made plant ownership feel less intimidating and more joyful. As co-founder and Creative Director, I shaped the brand’s aesthetic from the ground up—pairing clean design with interiors-focused photography to position plants as part of a well-styled home. The site experience was built to be as helpful as it was beautiful, with filters for light levels, care needs, and lifestyle fit. The company sunset in December 2022, but the creative vision and learnings continue to inform how I build approachable, elevated brands today.