MADECOOL

MADECOOL was a rapid brand positioning experiment designed to test whether a fresh identity and a more lifestyle-driven approach could unlock a new audience for an existing bedding product. The goal was to build and launch a distinct brand experience quickly, with minimal resources, to validate the positioning through paid advertising.

I led the project end-to-end, developing the brand identity, creative direction, messaging, and e-commerce experience. Working within a compressed timeline, I used AI to generate all brand and product imagery, wrote the copy, and designed the key digital touchpoints. The focus was on creating a cohesive, credible brand with just enough depth to test the concept effectively, without investing in a traditional production process. The result was a fully realized, test-ready brand built through a lean, AI-powered creative process, demonstrating how quickly a new positioning could be brought to market and validated through real customer response.