New York–based Creative Director, shaping brands through design, strategy, and visual storytelling.

New York–based Creative Director, shaping brands through design, strategy, and visual storytelling.

New York–based Creative Director, shaping brands through design, strategy, and visual storytelling.

Hi there,
I’m Anum Tariq

I’m a New York–based Creative Director with 15+ years of experience building thoughtful, design-forward brands across lifestyle and home. I believe in design that connects, teams that collaborate, and storytelling that makes people feel something.

Currently, I lead brand and design at Pattern Brands as VP of Creative, overseeing a portfolio of seven home goods brands. Previously, I co-founded Ansel & Ivy, where I owned creative direction from the ground up. Over the years, I’ve also worked as a fashion illustrator, prop stylist, and art director—always drawn to ideas that balance clarity, beauty, and emotional resonance. Whether I’m reimagining a brand identity or directing a shoot, I aim to create work that feels intentional, intuitive, and impactful.

Services

Brand Strategy

Creative Direction

Visual Identity

Art Direction

Campaign Development

Packaging Design

Digital Design / UX/UI

Content Creation

Creative Consulting